This discussion offers a behind-the-scenes look at the process of developing the name and visual identity of the VOX cultural complex — from the initial considerations and the clash of different perspectives to the final decision. It shows how strategy, architecture, public interest, and emotion come together at the moment when a brand is created for a public institution with the ambition to stand up in an international context.
Performers: Lucie Baránková Vilamová, Petra Javůrková
Host: Michaela Hergetová