Modern marketing, digital business, and customer value management have been at the heart of his career for more than two decades. Throughout that time, he has worked across a range of European and international markets, helping companies adapt to changing customer expectations and accelerating digital transformation.
Petar Babić brings more than 20 years of international experience in modern marketing, digital business, and customer value management (CVM). He has held leadership roles across Europe and beyond, including at Telenor in Serbia, partner markets of Vodafone in the United Kingdom, and Ooredoo in Kuwait. He joined T-Mobile Czech Republic in September 2024 after three years at Slovak Telekom, where he played a key role in the company’s agile transformation, revenue growth, and customer experience strategy. His strategic vision and hands-on leadership also contributed to one of the largest portfolio transformations in Slovakia, delivering a radically simplified product offering and significant business growth.
