What makes Czechia unique—in one word or one sentence? What is the distinctive strength of Czech people that the whole world should know about? How do we tell the story of our success—and why does it matter? These are the questions behind building a national brand: a story that attracts investors, skilled talent, tourists, and encourages the world to buy what we create.
A national brand is not a logo or a flag on a lapel. It is a story that shapes how the world sees us—and how we see ourselves. Leading Czech entrepreneurs and ambassadors of the Second Economic Transformation, Martin Wichterle(Wikov Industry) and Kateřina Kadlecová (USSPA), together with one of the most successful Czech global marketing experts specializing in national branding, Radim Svoboda, will discuss under the moderation of Zuzana Hodková why a well-defined national brand can strengthen the economy, boost confidence, and support social cohesion.
What is Czechia truly exceptional at? What do we offer the world—and can we even tell that story well? Where can we find inspiration abroad? Join us for a discussion about a national story that each of us can relate to. A story we can be proud of.
The discussion will be held in Czech.