While studying at the Faculty of Medicine in Pilsen, he first got involved in marketing through the communication of the newly established University Ice Hockey League. He later moved into the digital world through the online television platform Stream.cz and eventually worked on NHL digital communication. He also helped launch the online television platform MALL.TV (today fameplay.tv), where he served as Marketing Director.
He contributed to projects such as Mikýřova úžasná pouť internetem and the Gen Z magazine heyfomo.cz. He led the digital team for Danuše Nerudová’s presidential campaign and today, together with Honza Cón, forms the core team around Martin Mikyska within the creator agency Close friends. At the same time, he continues to develop the University Ice Hockey League project.
