Her fashion brand, BYSJU, has been featured in prestigious global magazines, and her hats are worn by stars like Will.I.Am, Tom Grennan, Shura, Jungle, and Gorillaz.
Her path into the arts and design is just as intriguing as the stories found in lifestyle magazines like Forbes or Vogue. When she moved to London to study finance, she brought along a hat given to her by her grandfather. However, it wasn’t economics that captivated her – it was music. Independent from her experience with the band ORA THE MOLECULE, she launched her fashion brand BYSJU, and her unique hats quickly gained recognition through creative editorials and collaborations. Just like her music, these colorful headpieces are equally appreciated by both the mainstream and independent scenes. Her track RHYTHM IN YOUR POSE was released under the French label Kitsuné Musique and was featured in the reboot of the HBO series Gossip Girl. Her more recent single, NYE SKO, was released as a 12″ vinyl under the Norwegian label Snorkel Records. What can we expect from her upcoming album, set to be released at the end of March 2025? Only time will tell, but it’s bound to be another exciting chapter in her multifaceted career.