British producer nimino is one of those artists who caught the momentum of the online world at exactly the right time. In 2024, he broke through with the track I Only Smoke When I Drink, which turned into a viral hit, started appearing in DJ sets and remixes, and proved his sharp instinct for timing, mood and the pulse of contemporary electronic music. His tracks spread fast because they work across different spaces – from social media to clubs and on to festival stages.
nimino’s sound is rooted in dance-driven electronic music filled with emotion and unexpected details. It speaks both to a younger audience raised on online trends and to listeners who enjoy being surprised by how effortlessly this sound pulls them in. There are echoes of producers like ODESZA or Maribou State in the way he works with atmosphere, but his signature is unmistakably his own. Around him, he has built a strong online community and an open, direct relationship with his fans, something that fully comes to life in his shows. Right now, he is intensively working on a new live setup and hinting at the next musical shift – new tracks or an EP could arrive later this year, and it’s quite possible that some of them will be heard here for the very first time. And if you’ve never said you only smoke when you drink, or only drink when you overthink, feel free to cast the first stone – who knows, maybe the next viral trend will start right here.