Four years ago, he accepted an offer too good to refuse and created a gaming and esports strategy for the Czech Republic’s largest bank.
And the result? Today, Česká spořitelna is the only Czech bank active on Twitch, collaborating with leading game studios (Warhorse Studios, 2K, Microsoft) as well as influencers, while also creating its own commercials using Unreal Engine. He is considered one of the pioneers of gaming marketing in the Czech banking environment and has long been connecting the worlds of finance and gaming communities.