Me as a brand: the athlete in the digital age

What does it mean to be an athlete when likes and personal branding matter almost as much as performance? Maxim Habanec, Czech skateboarding icon, and Antonie Galušková, rising water slalom star, share how they balance sport, personal life, and digital presence in today’s world. Join this inspiring debate, proudly supported by Orlen, and discover what it takes to stay authentic with thousands of eyes watching.