In an interactive panel discussion, we will join key YouTube creators to show where the YouTube ecosystem has evolved during the pandemic, how viewers' media behaviour has changed and what the current trends in digital content consumption are. We'll also talk to our guests about the economics of online creation, the topic of influencers and the possible direction of the industry.
Anna Sulc is a Czech youtuber, actress and influencer with almost 900,000 fans on Instagram. She won the Czech Social Awards four times in a row. In 2013, she starred in two episodes of a TV series about teenagers, and in 2021 in the movie Gump – The Dog that Taught People to Live. In September 2019, she started publishing a podcast called Proud together with Jakub Gulab. Last year, they created a campaign against disinformation about the Covid-19 vaccination. In 2021, Forbes magazine placed her eighth in the list of the 10 best-paid YouTubers in the Czech Republic.It’s the Czech YouTuber and influencer Jan Macák behind the nickname MenT. He mainly focuses on gaming videos. He published his first video on YouTube at the age of twelve. Although it was not a great success, his friends and other players gradually joined him, and after some success with GTA, Jan started posting Minecraft videos. Currently, he also makes various funny reactions to memes from Reddit or to TikTok videos. His second channel is called MENTSGARAGE which mainly focuses on automotive content and roads trips abroad, his third and newest channel is called MenT3. In 2019, together with Tomáš Šedivý (MrTomcatCZ), he recorded a song called 128, which became the basis of many memes. Last year, Forbes magazine ranked him third in the list of the 10 best-paid YouTubers in the Czech Republic, this year Jan made it to the Forbes 30 under 30 list.Read more
Petr Houzar is a manager at Google. He leads a team that strategically manages the YouTube platform in the Czech Republic and Slovakia. Within the YouTube ecosystem, he works with the largest advertisers, a number of musicians and content creators, and also develops collaborations with key content partners, including the National Theatre, the Czech Film Archive, Prague Spring and traditional media houses and television.