{"id":6032,"date":"2025-06-14T21:27:59","date_gmt":"2025-06-14T19:27:59","guid":{"rendered":"https:\/\/www.colours.cz\/?post_type=program&#038;p=6032"},"modified":"2025-07-02T19:48:15","modified_gmt":"2025-07-02T17:48:15","slug":"me-as-a-brand-the-athlete-in-the-digital-age","status":"publish","type":"program","link":"https:\/\/www.colours.cz\/en\/ucinkujici\/me-as-a-brand-the-athlete-in-the-digital-age\/","title":{"rendered":"Me as a brand: the athlete in the digital age"},"content":{"rendered":"\n<p>Talk in Czech only, no English interpreting provided.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>speakers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maxim Habanec <\/li>\n\n\n\n<li>Antonie Galu\u0161kov\u00e1 <\/li>\n<\/ul>\n\n\n\n<p>moderator:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/vojtech-tkac\/\">Vojt\u011bch Tk\u00e1\u010d<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it mean to be an athlete when likes and personal branding matter almost as much as performance? Maxim Habanec, Czech skateboarding icon, and Antonie Galu\u0161kov\u00e1, rising water slalom star, share how they balance sport, personal life, and digital presence in today\u2019s world. Join this inspiring debate, proudly supported by Orlen, and discover what it takes to stay authentic with thousands of eyes watching.<\/p>\n","protected":false},"featured_media":5822,"menu_order":0,"template":"","meta":[],"program-year":[29,119],"program-category":[426,427],"program-genre":[],"program-country":[],"class_list":["post-6032","program","type-program","status-publish","has-post-thumbnail","hentry","program-category-meltingpot-program","program-category-meltingpot-programme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Me as a brand: the athlete in the digital age - Colours of Ostrava<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/me-as-a-brand-the-athlete-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Me as a brand: the athlete in the digital age - Colours of Ostrava\" \/>\n<meta property=\"og:description\" content=\"What does it mean to be an athlete when likes and personal branding matter almost as much as performance? Maxim Habanec, Czech skateboarding icon, and Antonie Galu\u0161kov\u00e1, rising water slalom star, share how they balance sport, personal life, and digital presence in today\u2019s world. Join this inspiring debate, proudly supported by Orlen, and discover what it takes to stay authentic with thousands of eyes watching.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.colours.cz\/en\/ucinkujici\/me-as-a-brand-the-athlete-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"Colours of Ostrava\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T17:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.colours.cz\/wp-content\/uploads\/2025\/06\/melt_divaci_blur-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Me as a brand: the athlete in the digital age - Colours of Ostrava","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.colours.cz\/en\/ucinkujici\/me-as-a-brand-the-athlete-in-the-digital-age\/","og_locale":"en_US","og_type":"article","og_title":"Me as a brand: the athlete in the digital age - Colours of Ostrava","og_description":"What does it mean to be an athlete when likes and personal branding matter almost as much as performance? 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