{"id":14453,"date":"2026-05-20T19:04:48","date_gmt":"2026-05-20T17:04:48","guid":{"rendered":"https:\/\/www.colours.cz\/ucinkujici\/vox-ostrava-jak-nasla-ostrava-svuj-novy-hlas\/"},"modified":"2026-05-25T15:34:41","modified_gmt":"2026-05-25T13:34:41","slug":"vox-ostrava-jak-nasla-ostrava-svuj-novy-hlas","status":"publish","type":"program","link":"https:\/\/www.colours.cz\/en\/ucinkujici\/vox-ostrava-jak-nasla-ostrava-svuj-novy-hlas\/","title":{"rendered":"VOX Ostrava: How did Ostrava find its new voice?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This discussion offers a behind-the-scenes look at the process of developing the name and visual identity of the VOX cultural complex \u2014 from the initial considerations and the clash of different perspectives to the final decision. It shows how strategy, architecture, public interest, and emotion come together at the moment when a brand is created for a public institution with the ambition to stand up in an international context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performers: <a href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/lucie-barankova-vilamova\/\">Lucie Bar\u00e1nkov\u00e1 Vilamov\u00e1<\/a>, <a href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/petra-javurkova\/\">Petra Jav\u016frkov\u00e1<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Host: <a href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/michaela-hergetova\/\">Michaela Hergetov\u00e1<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How is a name born for one of the most anticipated cultural buildings of our time? How do you create an identity for a place that does not yet exist, but already carries the expectations of an entire city? And what responsibility comes with a decision that will shape the identity of a place for decades to come?<\/p>\n","protected":false},"featured_media":14451,"menu_order":0,"template":"","meta":[],"program-year":[456],"program-category":[427],"program-genre":[],"program-country":[256],"class_list":["post-14453","program","type-program","status-publish","has-post-thumbnail","hentry","program-category-meltingpot-programme","program-country-cesko-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VOX Ostrava: How did Ostrava find its new voice? - Colours of Ostrava<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/vox-ostrava-jak-nasla-ostrava-svuj-novy-hlas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VOX Ostrava: How did Ostrava find its new voice? - Colours of Ostrava\" \/>\n<meta property=\"og:description\" content=\"How is a name born for one of the most anticipated cultural buildings of our time? How do you create an identity for a place that does not yet exist, but already carries the expectations of an entire city? And what responsibility comes with a decision that will shape the identity of a place for decades to come?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.colours.cz\/en\/ucinkujici\/vox-ostrava-jak-nasla-ostrava-svuj-novy-hlas\/\" \/>\n<meta property=\"og:site_name\" content=\"Colours of Ostrava\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T13:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.colours.cz\/wp-content\/uploads\/2026\/05\/GREPLOVA_JANA-20250718-140410-JAN_4918-scaled-e1779296649914.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VOX Ostrava: How did Ostrava find its new voice? - Colours of Ostrava","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.colours.cz\/en\/ucinkujici\/vox-ostrava-jak-nasla-ostrava-svuj-novy-hlas\/","og_locale":"en_US","og_type":"article","og_title":"VOX Ostrava: How did Ostrava find its new voice? - Colours of Ostrava","og_description":"How is a name born for one of the most anticipated cultural buildings of our time? 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