{"id":13532,"date":"2026-04-27T14:43:30","date_gmt":"2026-04-27T12:43:30","guid":{"rendered":"https:\/\/www.colours.cz\/?post_type=program&p=13532"},"modified":"2026-04-27T14:43:30","modified_gmt":"2026-04-27T12:43:30","slug":"radim-svoboda","status":"publish","type":"program","link":"https:\/\/www.colours.cz\/en\/ucinkujici\/radim-svoboda\/","title":{"rendered":"Radim Svoboda"},"content":{"rendered":"\n

He is among the highest-ranking Czech professionals in global marketing. He served as Executive Vice President at Leo Burnett\u2019s global headquarters in Chicago and later led the New York office of McCann. Over the course of his career, he has worked with global brands such as Samsung, Coca-Cola, and Microsoft, contributing to campaigns across dozens of markets.<\/p>\n\n\n\n

He sees marketing as a tool that must deliver real business results. In his view, it is not just about creativity, but about connecting brand, strategy, and business performance. This approach has helped companies grow and strengthen their global position.<\/p>\n\n\n\n

In recent years, he has also focused on how the Czech Republic is perceived abroad. He points out that while the country has talent and strong companies, it lacks a clear and compelling narrative. He opens the question of how to build a national brand that is understandable, confident, and competitive on the global stage.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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