{"id":12836,"date":"2026-03-26T17:14:00","date_gmt":"2026-03-26T16:14:00","guid":{"rendered":"https:\/\/www.colours.cz\/?post_type=program&#038;p=12836"},"modified":"2026-03-25T12:16:40","modified_gmt":"2026-03-25T11:16:40","slug":"frederic-g-pferdt","status":"publish","type":"program","link":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/","title":{"rendered":"Frederic G. Pferdt"},"content":{"rendered":"\n<p>He is among those who have shaped how we think about innovation today. As Google\u2019s first Chief Innovation Evangelist, he helped build an environment where ideas don\u2019t just emerge, but actually come to life. He spent more than a decade at Stanford University as a lecturer and researcher, and today works with organizations around the world \u2013 from the United Nations and NASA to global companies.<\/p>\n\n\n\n<p>He describes himself as a \u201cfuture optimist.\u201d Not because he sees the future as something automatically bright, but because he doesn\u2019t see it as something to wait for. In his view, it starts much closer \u2013 in how people think, make decisions, and whether they are willing to try new things.<\/p>\n\n\n\n<p>He is the author of the book What\u2019s Next Is Now and focuses on the idea that change doesn\u2019t begin with technology, but with the mindset of the people using it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>innovation and creativity expert<\/p>\n","protected":false},"featured_media":12834,"menu_order":0,"template":"","meta":[],"program-year":[456],"program-category":[372],"program-genre":[],"program-country":[256],"class_list":["post-12836","program","type-program","status-publish","has-post-thumbnail","hentry","program-category-meltingpot-cz-en","program-country-cesko-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frederic G. Pferdt - Colours of Ostrava<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frederic G. Pferdt - Colours of Ostrava\" \/>\n<meta property=\"og:description\" content=\"innovation and creativity expert\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/\" \/>\n<meta property=\"og:site_name\" content=\"Colours of Ostrava\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.colours.cz\/wp-content\/uploads\/2026\/03\/frederick_pferdt--e1774437300261.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Frederic G. Pferdt - Colours of Ostrava","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/","og_locale":"en_US","og_type":"article","og_title":"Frederic G. Pferdt - Colours of Ostrava","og_description":"innovation and creativity expert","og_url":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/","og_site_name":"Colours of Ostrava","og_image":[{"width":2560,"height":2560,"url":"https:\/\/www.colours.cz\/wp-content\/uploads\/2026\/03\/frederick_pferdt--e1774437300261.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/","url":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/","name":"Frederic G. Pferdt - Colours of Ostrava","isPartOf":{"@id":"https:\/\/www.colours.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/#primaryimage"},"image":{"@id":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.colours.cz\/wp-content\/uploads\/2026\/03\/frederick_pferdt--e1774437300261.jpg","datePublished":"2026-03-26T16:14:00+00:00","breadcrumb":{"@id":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/#primaryimage","url":"https:\/\/www.colours.cz\/wp-content\/uploads\/2026\/03\/frederick_pferdt--e1774437300261.jpg","contentUrl":"https:\/\/www.colours.cz\/wp-content\/uploads\/2026\/03\/frederick_pferdt--e1774437300261.jpg","width":2560,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/www.colours.cz\/en\/ucinkujici\/frederic-g-pferdt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.colours.cz\/en\/"},{"@type":"ListItem","position":2,"name":"Frederic G. Pferdt"}]},{"@type":"WebSite","@id":"https:\/\/www.colours.cz\/en\/#website","url":"https:\/\/www.colours.cz\/en\/","name":"Colours of Ostrava","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.colours.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"program-params-interpret-block-order":"0","program-params-thumbnail-mobile-id":"","program-params-sign-language-available":"0","program-params-timeline-description":"","program-tickets-not-included":"0","program-events-items-ids":[{"program-event-items-date-start":"","program-event-items-date-end":"","program-event-items-date-length":"0","program-event-items-place":""}],"program-spotify-iframe":"","program-spotify-position":"center","program-socials-facebook":"","program-socials-youtube":"","program-socials-spotify":"","program-socials-instagram":"","program-socials-threads":"","program-socials-tiktok":"","program-socials-linkedin":"","program-gallery-items-ids":[{"program-items-url":"","program-items-title":"","program-items-description":"","program-items-duration":"","program-items-image-id":""}],"program-discover-title":"","program-discover-show-in-modal":"0","program-discover-items-ids":"","_links":{"self":[{"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/program\/12836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/program"}],"about":[{"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/types\/program"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/media\/12834"}],"wp:attachment":[{"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/media?parent=12836"}],"wp:term":[{"taxonomy":"program-year","embeddable":true,"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/program-year?post=12836"},{"taxonomy":"program-category","embeddable":true,"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/program-category?post=12836"},{"taxonomy":"program-genre","embeddable":true,"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/program-genre?post=12836"},{"taxonomy":"program-country","embeddable":true,"href":"https:\/\/www.colours.cz\/en\/wp-json\/wp\/v2\/program-country?post=12836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}