Ex-graffiti writer turned jewellery designer. Alex established an ethical brand called Vurchoo which campaigns for a more sustainable approach to jewellery while giving us a glimpse behind the smoke and mirrors of the industry.
Alex wanted to do something that helps those in need, and design with creative freedom. This is when Vurchoo was born. It is an ethical jewellery company that donates a portion of profits to charities around the world that help create each piece.