As we showed you a few days ago, we are entering the upcoming 22nd edition in new colours with a new logo. Many thanks to the graphic studio Najbrt, who prepared the visual for us. But what is behind the graphics?
Although at first glance it appeared to be a bug, a frozen image bug on the screen, this glitch uses real images in most cases. Moments related to the festival. Whether it's Masaryk Square, Bolt Tower or even the crowd outside the main stage. It's about the moment that remains in our memory even as time moves on. The graphic designers capture this moment in motion, creating a colourful journey so reminiscent of winning the legendary game of Solitaire.
With performers, for example, this effect gives us the opportunity to highlight the personality. The attention is focused within the image on the figure and face, the background is enhanced with a glitch. We can't wait for the puzzle to fall into place and for all the possibilities and elements to fully reveal the power of our new look. We hope you enjoy this game. It gives us the power and possibilities to move the festival forward. But believe me, it doesn't take anything away from our values and goals. We are still the space where people have fun, get inspired and discover. It's still a unique opportunity to experience as much culture in four days as we do in an entire year.