LP release new single How Low Can You Go

Misc. 11/19/2020

Internationally acclaimed, multi-platinum selling singer/songwriter LP today releases her new single How Low Can You Go - the follow up to The One That You Love - through all major digital service providers. She is one othe main headliners of Colours of Ostrava 2021.

How Low Can You Go features the same hit-making team responsible for The One That You Love and Lost On You, which hit No. 1 in 18 countries, surpassed one billion streams and was co-written by LP with her longtime collaborators Mike Del Rio and Nate Company.  

To write and record the exciting new track, the trio once again headed to Hotel El Ganzo, San José del Cabo, México, and also worked on it at LP’s Hotel Havana (studio) in the Highland Park area of Los Angeles. The result is a song with swagger, pensiveness, and sultry attitude, reflecting the mixed emotions born out of late-night adventure, self-exploration, and the rollercoaster of love, as told through LP’s personal vocals and intimate delivery.

LP said, “How Low Can You Go represents an amalgam of many wild nights I’ve had in NYC and LA. Sometimes they stick with you. You have feelings for these characters and situations in all their flawed and beautiful madness. I often feel this Holden Caulfield-esque need-to-know what the worst things in life can be, according to myself and others. I think that helps me to be sure of what I don’t want, and to appreciate what I do want. That clarity informs what I want next."

Accompanying the song is a new video, shot at Hotel El Ganzo, and directed by Eric Maldin (Travis Scott, Gorgon City). Haunting, dreamy, and rife with religious iconography. 

Maldin said about the video, "For me, How Low Can You Go felt like a reflection into a past life and a transformation into the future, so I really wanted to explore imagery about reflecting on a past experience. Obviously, in Mexico, there is a profound respect for the afterlife, so I felt it would be a nice motif to explore. I really wanted to infuse ‘Dia De Los Muertos’ inspiration throughout the film. LP is such a fun artist to work with and was really open to my ideas while giving me a lot of fun creative direction along the way. I really can’t thank her and the entire local Mexican crew enough for making this happen safely amidst the pandemic.

LP commented, “The video for How Low Can You Go takes you on a journey through what inspired the song - some wild and sordid nights I’ve experienced over the years and the people I’ve met. Sometimes, even if you only spend a very small amount of time with someone, they leave an impression on you, and in, you. I find myself wondering ‘what if’ at times and there have also been many moments that I took that path and it’s changed my life and pushed me to the limits of right and wrong and the potential consequences of both. This video is a fantasy of what I wanted from one of those moments.